This deliverable aims to be a practical easy-to-use guide for the consortium partners, who have to develop their relevant communications and dissemination activity tasks over the first year of the project. To achieve this task, this Plan develops communication objectives and elaborates project targets as well as specific activity strategies, thereby providing appropriate tools and channels. This Plan strives to maximise effectiveness and efficiency of the entire Energy-SHIFTS project communications work – both online and offline – and therefore takes into account all active partners, their respective press teams and potentially useful actors like Early Stage Researchers.

The results and impact of this Plan will be carefully monitored. This Plan will be formally updated after one year to ensure the use of appropriate channels are
optimised, lessons are learnt from the first year, and changes and changes in user needs taken into account.